Visitors will also be invited to participate in academic research experiments designed by scientists at the University of Chicago, for which they will receive gift prizes such as canvas bags, t-shirts, and vouchers to nearby cultural destinations, businesses, and restaurants. Visitors to Mindworks will experience highly interactive multimedia exhibits created by the design firm Pentagram that help tell the story of behavioral science, including how findings from research can be applied in real-world situations to help people understand and improve their lives. “Mindworks will greatly expand the visibility and impact of CDR, Chicago Booth, and the broader university.”

The public can plan their visit by visiting “We are excited to have created a public space that is dynamic, interactive, and intellectually rigorous,” said Madhav Rajan, Dean and George Pratt Shultz Professor of Accounting at Chicago Booth. Mindworks expects more than 20,000 visitors in its first year and aims to position itself among Chicago’s can’t-miss destinations and as a place for visitors from around the world to better understand how behavioral scientists do their work, the insights from their research, and how to translate their discoveries into everyday interventions that can help people design their best lives.

The Center for Decision Research (CDR) at the University of Chicago Booth School of Business announces the opening of Mindworks: The Science of Thinking, the world’s first lab and interactive museum dedicated to behavioral science, located at 224 S Michigan Avenue in the heart of Chicago’s cultural corridor.

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